Indy Eleven Branding

In 2013 I was approached by Indianapolis Pro Soccer to develop the crest and branding for their new NASL soccer team. Eventually that team would be known as Indy Eleven.

The crest features “Lady Victory,” a statue that sits atop the Soldiers and Sailors Monument in the center of Indianapolis. Accompanying here is the white star in a red circle from the Indianapolis city flag. All of this is on a field of red checkers which connects to the regions rich racing legacy and a nod to the team’s supporter’s group, the Brickyard Battalion. The team’s wordmark is simple and bold with the two words

Over the years I’ve designed a variety of materials for the club including posters, event logos, uniforms, merchandise, and even the mascot Zeke!