Indpls Design Center

Logo / Branding

The Indpls Design Center (IDC) is a creative design department for adidas based in Indianapolis. As a part of the team, I developed the logo and some additional branding materials for the department.

The logo is a large letter I created by an interlocking D and a C. Links of chain inspired this configuration because the department as a whole is made up of many designers, all of who are important to it’s strength.