Battalion Ale

Can Design / Marketing

Battalion American Pale Ale is a collaboration between the Brickyard Battalion, People’s Brewing, and Indy Eleven. I designed the can, marketing materials for the launch, and even wrote a little bit of copy for the can itself. The can design was inspired by a game poster I had previously created for the team. The intent was to be different enough to stand out on a shelf but still maintain the identity of the groups that collaborated on the beer.