Saint Louis // Premier League
The Saint Louis Soccer Club was founded in 1932 and have been known as the Arches since 1968 when they added the Arch to their badge. The team has had minor success over the years largely playing in the top flight and winning two championships. They play their games at Soulard Park which has been their home since 1940.
The team’s logo features the Apotheosis of St. Louis, a statue of King Louis IX surrounded by the Saint Louis Arch. The team’s uniforms are fairly basic with the only decoration being the adidas stripes and a subtle Arch shape sublimated on the front of each jersey. Primary uniform is maroon over light blue over maroon and the change kit is the mirror image.
The main change from the sketch to the final was the arch became tonal in place of high contrast.
The District // Premier League
In the nation’s capital they play the world’s game, and the fans cheer on The District. They are one of the founding members of the America League and have won 11 championships. They have choosen not to add stars to their crest as they win championships however. Some say they have a holier than thou attitude, but others say because they have a stars and stripes motif they don’t want to add more clutter. The answer most likely lies somewhere in between. They play their matches at The National Stadium which is where the US National Team plays its games.
The team’s logo is a take on the Seal of the United States but modernized and refined. The team’s iconic vertical red stripes are in the background. Those stripes are featured on the primary kit which is paired with blue shorts and hooped socks. The change kit is an all white jersey with red accents (inspired by the team’s , red shorts and hooped socks. Both feature local National Geographic as its sponsor.
The final identity is pretty much how envisioned The District with only minor variations.
Southwest Florida // America One
This is another team that I created for personal reasons. My wife and I visit Sanibel Island frequently, we got engaged there and I have grown to love the island and Southwest Florida in general. The logo and colors were heavily inspired by the sea and coasts of the area. They are known as the Shells and play at Suncoast Stadium in Ft. Meyers. The team has been mostly a player in the top half of the America One with a few seasons in the Premier League and a few in America Two.
The team’s primary uniform is all Sea Foam Green with navy and tan accents. The Change kit replaces sea foam with white. Publix supermarkets is their sponsor.
The biggest change from the sketch to completion was the addition of palm trees to the logo.
Tampa Bay United // America One
In the 1950s there were teams in Tampa and St. Petersburg that played in regional competitions. They were major competitors but there was a desire for top flight professional soccer in the Tampa Bay region. Intially a Tampa ownership group was going to start a team but the owners of the Tampa and St. Petersburg team’s decided to join forces and start the club instead and Tampa Bay United was born. They play their games at Stoney Pointe.
The team’s logo is split 50/50 with the identities of each former team and city with icons from the flag. Overall its the shape of a cigar label (hence their nickname “Cigars”) with a Pelican and pink representing St. Petersburg and a ship and green representing Tampa.
The team’s uniform carries the half and half theme. The primary features a half and half jersey over white with a green sock and a pink sock. The change kit is a white raglan with a green sleeve and pink sleeve over white shorts and white socks.
The only additions from the initial sketches are the details like the the black checkered piping.
Sacramento SC // America Two
The Caps have called Sacramento home since 1903. Just being around 110 years hasn’t lead to much success as they have primarily been a bottom of the America Two and third division club most of their existence. They had some top flight success during the depression but years of mediocrity have put them in the relegation zone year after year. Their matches are played at the Discover Park Grounds.
The team’s mark has featured the California Capital since their inception but the surroundings and style have been updated multiple times throughout the years. The team’s colors are forest green and gold. The team’s uniforms feature a bold stripe across the upper chest in gold and green. Each piece is frequently interchanged but their primary kit is Green/Gold/Green and their secondary is Gold/Green/Gold but they also wear all Green, All gold and everything in between.
The main change is the colors, again I felt I had too many purple teams so I changed the to green and gold.
Space City // America Two
Houston’s team is known as Space City even though their official name is Houston Soccer Club. They added the moniker to their badge in 1969 in honor of the moon landing. Their color scheme has evolved since their 1934 founding, it started as Navy and white, they added kelly green in the 1950s. The lightened the blue in the 70s, and then the green became more lime in the 80s. Finally in the last couple years they’ve gone to a very bold and disruptive bright blue and lime green color.
The team’s badge is a traditional soccer shape but its a bit modernized. A simple rocket is at the bottom on a field of blue with stars and green stripes on each side.
The primary uniforms are Blue/White/Blue with the thin striped cuffs. The primary jersey also features sublimated stars. The change kit is all lime with a collar and subtle pinstripes.
The only change was incorporating more green into the badge than was originally planned.